Sam Neil's self respect: he was meant to eat it.

The latest ad from MLA (Meat and Livestock Australia) feature Sam Neil and an orang-utan named Dennis.

Is Sam Neil really so desperate for work that he has to do this. And why does Dennis the orang-utan seem to have shaved arms - is it so his carers can find a vein easier for the sedatives?

Is an orang-utan red meat? Perhaps the next installment in this series will feature Mr Neil chowing down on an orangu-burger ... after all, its got iron, zinc, amino acids and omega 3 ...

So many questions, and I'm not even vegetarian.