The ABC are usually the first to jump on new technology. ABC Online is full of award-winning feature sites and exciting innovations. ABC2 and Dig music were the first of their kind in the move to digital media. The ABC's iPhone and iPad apps, ABC iView and ABC Now make the national broadcaster's content accessible almost anywhere, at almost any time, on almost any platform. Last year ABC Managing Director, Mark Scott, made a speech to the Commonwealth Broadcasting Association detailing his vision for ABC Online to become a digital “town square”. Scott described ABC Online as a place where audiences could speak and be heard, listen and learn.
In 2002 the ABC tag-line changed from “It’s Your ABC” to “Everybody’s ABC” - a precursor to the development of a community-based ABC, where the audience is no longer a single entity watching or listening but a part of a wider group with a real opportunity to be involved.
The ABC's social media services can now be found on one page, with links to Facebook, newsletters, iView, YouTube and Twitter, amongst others.
But it's Twitter that I want to talk about today. Ahh, my beloved Twitter. There are many ABC folk on Twitter - as you can see from lists such as this one by Daniel Taylor (@Dt_downunder).
The ABC's panel show Q&A is an interesting example of the national broadcaster being first to test the waters of new technology. For a while now the #qanda Twitter hashtag has come alive on Monday nights - with a vibrant community of smart, passionate, sometimes hilarious, sometimes ill-informed, sometimes idiotic but always engaged community of people commenting on the proceedings on-screen.
I'm one of them. I watch Q&A on the TV with my laptop at the ready and my phone on stand-by. I love the interactive aspect of the show - some of the comments on Twitter are more intelligent than what the panelists have to say and often the Chaser boys and members of the Crikey team can be found making hilarious observations that are hurriedly re-tweeted.
At the beginning of the program, host Tony Jones advises us that we can stream the show online, ask questions via SMS or through the website, follow on Twitter or through the random selection of tweets shown on-screen.
Why the tweets on-screen?
Presumably those interested in following the Twitter conversation are ... well ... following the Twitter conversation. For others I've spoken to, who aren't interested in Twitter (I know, they're crazy), the on-screen tweets are a distraction. And why select those tweets that do go on-air at random? Many of the tweets are irrelevant, inaccurate or pointless observations on what the panelists are wearing. Even worse, that unholiest of unholies, some of them have spelling or grammatical errors!*
Wouldn't it be better to show the most re-tweeted tweets? At least that would be giving the television audience an idea of what comments are popular in the twitter-verse. Or how about the top-tweeters; those people that comment most often with the hashtag (- could be just as pointless as random; just because someone speaks often, doesn't mean they have anything interesting to say).
Yes, some of the tweets on-screen have been brilliant and it is a thrill to see one's "tweety-friends" get their comments up, I just wonder if it's necessary, and if so, if it can be better managed.
The ABC is again striving to be the first to use new technologies to innovate its content, but has it jumped on the bandwagon unnecessarily? It's nice to have so much ABC content on Twitter, both for news and for commentary, but maybe having a presence on Twitter is enough - and having the tweets on-screen is overkill.
There's also the point to be made, which I have made before, that just because someone has an opinion, doesn't necessarily mean it needs to be broadcast in the "town-square". One tweeter felt it necessary to point out that "young ladies shouldn't chew gum" after an audience member asked a question - and his idiotic comment was put on-screen.
So what do you think? Love it or hate it?
* I may or may not be being a tad pedantic due to my underlying bitterness at not having my tweets put on-screen.
