Nine Keen for Success

Channel 9 launches the new digital channel Go! tonight, after some massive ratings failures over the last few weeks, I'm sure the hope is that Go! draws a few younger viewers in - a demographic channel 9 has largely ignored over the last few years.

The website says it all;

Attention, everyone who's young or young at heart: it's time to GO! digital. GO! is available now on fee-to-air television via channel 99 (or channel 88 for regional affiliates), offering more choice and entertainment than ever before.

Typical programs on GO! include favourites such as Gossip Girl, The Hills, TMZ, Fringe, Terminator: The Sarah Connor Chronicles, Weeds, The Wire, Survivor, The Bachelor, The Bachelorette, Hell's Kitchen, Kitchen Nightmares, CSI and hit comedy series Seinfeld and Curb Your Enthusiasm.

Obviously there aren't a lot of funds being put into locally made content - and The 7pm Project over on channel 10 might have a run for it's money with "the worlds favourite entertainment news program" Entertainment Tonight.

Either way, it's good that another station is getting on board the digital bandwagon - it's just unfortunate that it consists mainly of more American crap.