The latest Neilson radio stats have shown Melbourne's Triple M losing major ground. It dropped a whole point to 3.2 percent and the audience share is its worst ever.Unfortunately Triple M breakfast hosts Pete Helliar and Myf Warhurst look set to get the shove after getting constant bad results - though some would say they've lasted a lot longer than expected. Triple M certainly wanted them to be successful, carrying out a mulit-million dollar advertising campaign that saw the pairs faces on almost every billboard and bus-stop in Melbourne.
It's really unfortunate for Myf who was becoming well-known on a national level through Triple J and Spicks and Specks before taking on the role as Melbourne breakfast host. If the morning duo are boned, hopefully she gets a gig where she can share her love of music rather than play pre-selected crap on a commercial station.
Head honcho at Triple M, Ben Amarfio hasn't alleviated fears with the statement; "We can't sit back and watch (the ratings) continue to fall".
Needless to say, Hamish and Andy on Fox are reigning Kings of Drive in all states, and 3AW has done very well with its talk-back king-pins improving their share on the last survey.
I read this in today's Age and just felt so sorry for Myf. And Peter. Both are really great entertainer's ... Pete is far funnier than Rove. Radio ratings must suck when you're a presenter.
ReplyDeleteI don't think Pete's very funny - I do think he is perfectly suited to commercial radio - but I would almost be glad to see Myf taken off Triple M, if only to watch her be potentially successful at something she might actually enjoy. I spoke to her when the Pete & Myf show got its first terrible Neilson results and she was just really bummed. Commercial radio is certainly a tough game.
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