New Idea? - methinks not.

So I caught New Idea TV today on channel 7 (now 4pm daily) which I'm assuming was bumped back an hour due to previously being in direct competition with Entertainment Tonight on 9 ... and nobody messes with Mary Hart - she's wearing her arm in a sling to prove it!

Anyway, for the first 10 minutes I was under the impression that I was watching a series of those 'breakaways' on 7 Digital of Better Homes and Gardens segments. First we were in the kitchen with "Fast Eddie", then we were given some inane information about walls (example: they hold up the roof and keep the other room ... in the other room) from that curls-get-the-girls chippie Rob Palmer. Then there was something about sandwiches (I got distracted ok??) then we were in the garage with Tom Williams (who isn't actually from Better Homes and Gardens, but he was talking about paint and general home betterment). Then there was Fast Eddie again!

Where is the celebrity gossip?! I was expecting Entertainment Tonight for Australia and I got a thinly disguised advertisement for Johnson's baby soap and a bacon and mushroom pasta sauce! It's not like we don't have celebs behaving badly - the Ramsay/Grimshaw stoush? Bec and Lleyton's new digs? The Home and Away poppet's biker-crac-den shenanigan?

Come on channel 7 - we don't want more home renovation and cooking - we want more sex, lies and fisticuffs!